by A luxury chocolate bar inspired by Dubai’s famous knafeh dessert has gone viral in 2025, captivating sweet lovers across the U.S.
This exclusive chocolate bar, sold at Walmart and other retailers, is fetching prices as high as $24 due to its unique flavor and social media hype.
What Happened
A Dubai-inspired chocolate bar featuring pistachio cream and flaky shredded pastry became an online sensation after TikTok videos showcasing the treat went viral.
Shoppers at Walmart and other stores began paying premium prices for this trendy Middle Eastern dessert reinvented as a chocolate bar.
Key Details
- The chocolate bar is made with milk chocolate, pistachio cream, and kataifi (shredded pastry), mimicking the texture of knafeh, a popular Middle Eastern dessert.
- The viral version is named “Can’t Get Knafeh of It” by Fix Dessert Chocolatier, a Dubai-based brand.
- Walmart sells a 7-ounce “Choco De Mua Dubai Pistachio Chocolate Bar” for $24, marked down from $28.99.
- ShopRite offers a more affordable version, the BeeMax Dubai Style Chocolate Bar, for $11.99.
- Online retailers sell smaller bars for as low as $2.99.
- Costco features bite-sized Bouchard Dubai Chocolates and an ice cream variant for $17.99 each.
- Inspired by the trend, Starbucks launched a limited-edition Dubai Chocolate Bar Matcha Latte in select locations.
Reactions and Statements
TikTok creator Maria Vehera was the first to popularize the bar in December 2023, with her video reaching over 6.9 million likes. Fans praised the blend of creamy pistachio and chocolate with the crispy kataifi texture.
The rarity and high price of the original bar led to widespread demand and multiple retailers introducing their own versions.
Investigation or What’s Next
As the Dubai Chocolate Bar continues to capture attention, homemade recipes have surged on social media, helping fans recreate the treat affordably.
Retailers are expected to expand offerings or create limited-time editions to capitalize on the viral craze. Consumers are advised to compare prices and ingredient quality when choosing where to buy.
FAQs
Q: What is special about the Dubai Chocolate Bar?
A: It combines milk chocolate with pistachio cream and shredded kataifi pastry, mimicking Dubai’s knafeh dessert.
Q: Why is it so expensive at Walmart?
A: The bar is marketed as a luxury item with unique ingredients and inspired by a viral trend, leading to a higher price point.
Q: Can I buy smaller or cheaper versions?
A: Yes, some online sellers offer smaller bars for under $3, and stores like ShopRite provide budget-friendly alternatives.
Q: Is the Dubai Chocolate Bar available nationwide?
A: Availability varies; some retailers like Walmart, ShopRite, and Costco carry versions, while others sell it online.
Q: Are there other products inspired by this trend?
A: Yes, Starbucks created a limited-edition Matcha Latte inspired by the chocolate bar’s flavor.
Summary / Final Takeaway
The Dubai Chocolate Bar has become one of 2025’s most talked-about dessert trends, blending Middle Eastern flavors with chocolate in a unique way.
While prices vary from affordable to premium, the viral demand highlights how social media can drive food trends worldwide.
Whether you buy it at Walmart for $24 or make your own version at home, this decadent treat is worth trying for adventurous dessert lovers.
