by Target has announced major upgrades to its Circle 360 membership program in 2025. The standout benefit: same-day delivery from over 100 major retailers now comes with no price markups, a move expected to save members hundreds of dollars each year.
What Happened
On May 19, 2025, Target revealed a significant update to its Circle 360 program. For the first time, members will no longer pay added price markups for same-day delivery from third-party retailers in the Shipt Marketplace.
This expansion is part of Target’s broader strategy to boost customer loyalty and compete with services like Walmart+ and Amazon Prime.
Key Details
- Membership Cost: $99/year or $10.99/month
- New Feature: No markups on same-day delivery from 100+ partner stores
- Partner Retailers Include: CVS, Walgreens, Lowe’s, Sephora
- Delivery Platform: Shipt Marketplace
- Other Benefits:
- Free two-day shipping
- Unlimited same-day delivery on orders $35+
- Extended 120-day return window
- Exclusive discounts and early access to new products
Target says the new no-markup policy can save users up to $300 annually and 7 hours of time each month.
Reactions or Statements
Cara Sylvester, Target’s Executive Vice President and Chief Guest Experience Officer, emphasized that the upgraded program aims to create a seamless, digital shopping experience for busy customers.
“This is about delivering convenience and value. Circle 360 is evolving into a true digital shopping center,” said Sylvester.
Kamau Witherspoon, CEO of Shipt, also praised the update:
“At a time when time and money are more valuable than ever, we’re helping shoppers save both.”
Investigation or What’s Next
Target is using this new perk as part of a wider push to revive sales, which saw a 3.1% dip compared to the same quarter in 2024.
To encourage sign-ups, Target is offering $20 off your first $75+ order using same-day delivery for new Circle 360 members.
Additionally, the company is rolling out:
- “Summer Saturdays” deals: 10,000 new offers starting at $1
- New products: Available in 1,800 stores, some priced as low as $6.99
- Monthly Freebies: Choose a free item or store credit every month
FAQs
What is Target Circle 360?
It’s a premium paid membership offering faster shipping, extended returns, and exclusive discounts.
How much does Circle 360 cost?
$99 annually or $10.99 monthly.
Do I need to pay extra for delivery from non-Target stores?
No. As of May 2025, there are no markups for same-day delivery from over 100 retail partners.
How much can I save with the new benefits?
Target estimates members can save about $300 per year and 7 hours of time each month.
Can new members get a discount?
Yes. New sign-ups receive $20 off their first $75+ same-day delivery order.
Summary / Final Takeaway
Target’s 2025 updates to Circle 360 aim to redefine convenience and value in retail memberships.
With the removal of delivery markups, expanded perks, and seasonal promotions, the retail giant is making a strong push to win back customers and remain competitive in a fast-evolving market.
