Justin and Hailey Bieber are embracing a special moment together after the release of Justin’s first solo album in over four years, Swag. The couple, who has been by each other’s side through the ups and downs, is celebrating this milestone weekend as Justin shares a deeply personal project with the world.
Hailey’s Support During the Creation of Swag
A source close to the couple revealed that Hailey has been a strong and supportive presence throughout the album’s creation. “Hailey was by Justin’s side for the whole creation of the album,” the source shared with PEOPLE. “Everyone knows Justin as a star and a performer. They now get to know the artist that Hailey has known all these years.”
For Justin, Swag represents more than just a collection of songs—it’s a reflection of his journey as an artist. The album marks a significant shift in his creative process, one that allowed him to take full control over his music. This freedom came after he made the important decision to part ways with his long-time manager, Scooter Braun.
A New Creative Chapter for Justin Bieber
The Grammy-winning artist, 31, embraced a new direction in the creation of Swag, collaborating with musicians and producers that aligned with his vision. He focused on a more “stripped-down” style, using only live vocals and instruments to craft an album that feels raw and intimate.
“Hailey supported Justin to follow his artistic instincts,” the source added. “She helped him trust himself and do what Justin knew he wanted to do as an artist.”
For years, Justin had been yearning to create an album in a more candid style. However, it wasn’t until he gained full control of his career and creative decisions that he felt ready to bring that vision to life.
Breaking Free: Justin’s Newfound Creative Freedom
Justin’s decision to move on from Braun after over 15 years of collaboration has allowed him to explore his creativity in a way he hadn’t before. According to Rolling Stone, Justin has no regrets about parting ways with Braun.
“Breaking away from Scooter Braun and his team has been something that Justin has wanted for so long, and now that he’s fully free, he could finally share this album with his fans,” a source told the outlet.
Justin’s newfound freedom has been a significant change for him as an artist. The source explained, “Not having to stress about creating the perfect single, or perfect album, allowed for him to create the best body of music he’s ever made.”
Swag: A Personal Milestone
Swag is being hailed as Justin’s most personal album yet. The 21-song record blends R&B, pop, and experimental production and features collaborations with artists like Gunna and Sexxy Red. The album has been described as darker, more vulnerable, and less polished than his previous work, but in no way depressing.
“This album is a huge milestone for Justin in so many ways,” a source told PEOPLE. “It’s the first solo album he’s released since becoming a father, and it’s the first time he’s produced sound that’s all his own. He was so excited for everyone to listen to his new music.”
Braun’s Support for Justin’s New Music
Although Justin and Scooter Braun ended their business relationship in 2023, Braun has shown support for his former client’s new music. On Instagram, Braun called Swag “beautiful” and “raw,” expressing his pride in Justin’s work. The release of this album marks the next chapter for Justin Bieber, one where he is free to create on his own terms.
As Justin celebrates this significant moment with Hailey, the couple is excited for fans to experience the music that marks a new era for the artist. Swag is now available, and it’s clear that this album represents not only Justin’s artistic evolution but also the strong support system he has in Hailey.
