Bad Bunny is once again using his platform to address political issues, this time taking a sharp jab at former President Donald Trump’s immigration policies in the music video for his single “NUEVAYoL.”
The video, released on July 4, is packed with cultural and political undertones, showcasing the Puerto Rican artist’s ongoing activism.
Through his music and visuals, Bad Bunny continues to advocate for immigrants and stand against anti-immigration rhetoric, delivering a clear message of unity and strength.
A Playful Take on Immigration Policy
The video for “NUEVAYoL,” directed by Renell Medrano, opens with a nostalgic look at a traditional quinceañera, immersing viewers in the retro feel of the 1970s. But as expected from Bad Bunny, there’s much more to the visuals than meets the eye.
The video quickly shifts to a political statement, highlighting the artist’s critique of Trump’s immigration stance. One memorable scene features Bad Bunny saluting from the Statue of Liberty, draped in a Puerto Rican flag. This powerful image sets the tone for what’s to come.
The most pointed moment comes when a group of men gathers around a boombox, with a voice on the speaker that sounds eerily like President Trump. In a surprising twist, the voice offers an apology to immigrants, saying, “I made a mistake… I want to apologize to the immigrants in America.
I mean the United States… This country is nothing without Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, Cubans.” This mock apology is abruptly cut off as the men turn off the boombox and walk away, an unsubtle commentary on the former president’s treatment of immigrant communities.
Symbolism and Message
The video’s closing moments feature black-and-white images of the Puerto Rican diaspora in New York, emphasizing the cultural and social contributions of immigrants. The text “juntos somos mas fuertes” (together we are stronger) underscores the message of solidarity and unity among immigrant communities.
Bad Bunny’s use of iconic imagery, such as the Statue of Liberty and the Puerto Rican flag, reinforces his commitment to advocating for his people and their rights in America.
This video arrives against the backdrop of continued escalation of anti-immigration policies under Trump’s administration, particularly as new measures like the “Alligator Alcatraz” detention facility in Florida have drawn controversy. With Bad Bunny’s political statements becoming increasingly prominent, his latest music video marks another step in his role as a vocal critic of those in power.
Bad Bunny’s Growing Political Voice
Bad Bunny’s involvement in social and political issues is not a new development. In fact, his recent album Debí Tirar Más Fotos is packed with messages aimed at addressing injustice, inequality, and the struggles of the Puerto Rican people.
The artist’s willingness to speak out has earned him both praise and criticism, but as he explained in a 2025 interview with Rolling Stone, he’s unapologetically vocal about his beliefs.
“People are used to artists getting big and mainstream and not expressing themselves about these things, or if they do, talking about it in a super careful way,” he said. “But I’m going to talk, and whoever doesn’t like it doesn’t have to listen to me.”
His 2021 release, garbage, which responded to comedian Tony Hinchcliffe’s offensive comments about Puerto Rico, is another example of Bad Bunny’s commitment to defending his homeland. The video, originally shown at his Puerto Rico concerts, celebrated the island’s culture and resilience in response to Hinchcliffe’s derogatory remark.
Bad Bunny continues to push the envelope with his political activism, using his platform to speak out on critical issues such as immigration. With his latest video for “NUEVAYoL,” he calls attention to the injustices faced by immigrant communities in the United States while reminding viewers of the power of unity.
As his influence grows, Bad Bunny is undoubtedly shaping the conversation around activism in music, encouraging his fans to stand up for what they believe in, just as he does.
