Pettis Norman, a pioneering figure both on and off the field, has passed away at the age of 86. Norman, who spent the majority of his 12-year NFL career with the Dallas Cowboys, was not only known for his achievements in football but also for his profound work as a civil rights advocate.
He made lasting contributions to both the sports world and his community, leaving behind a legacy of equality and justice.
A Trailblazer on the Field
Norman’s football career began when he was drafted by the Dallas Texans in the 16th round of the 1962 AFL Draft. However, it was with the Cowboys that Norman truly made his mark.
Over nine years with the team, Norman helped lead the Cowboys to their first Super Bowl appearance in Super Bowl V, although they lost to the Baltimore Colts.
He averaged an impressive 13.6 yards per catch throughout his career, earning respect as a reliable tight end. In 1970, Norman started in every game for the Cowboys, contributing to the team’s first NFC title.
Though his time with the Cowboys ended when he was traded to the San Diego Chargers before the 1971 season, his influence remained significant. Cowboys Hall of Fame coach Tom Landry personally visited Norman to inform him of the trade, marking a difficult but important moment in Norman’s career.
Champion for Civil Rights
Off the field, Norman was just as impactful. In the 1990s, he founded the Dallas Together Forum, an initiative aimed at promoting diversity in the workplace by encouraging Dallas CEOs to improve minority hiring and give contracts to women- and minority-owned businesses.
His advocacy for civil rights began in college, where he participated in lunch counter protests to help advance integration.
Norman’s efforts didn’t stop at the football field or in the community; he also became the first Black official at a bank in Dallas and encouraged other players to open bank accounts, build credit, and become involved in the community.
“He’s always been a role model,” said former Cowboys running back Calvin Hill. “Pettis encouraged all of the players to open up bank accounts. He encouraged us to establish credit. He encouraged us to get involved in the community.”
Norman’s commitment to equality extended beyond sports and business. He worked tirelessly to challenge the status quo and break down societal barriers. His work in Dallas helped create more inclusive opportunities, and his legacy of leadership continues to inspire generations.
Honoring Norman’s Impact
Norman’s contributions to both the Dallas Cowboys and the broader community were recognized and cherished. The Cowboys honored him in a statement on Monday, calling him “a selfless leader” who was dedicated to creating equal opportunities.
His alma mater, Johnson C. Smith University in Charlotte, honored Norman by naming its most prestigious sports award the Pettis Norman Male and Female Athlete of the Year Award.
His impact on the Cowboys and the game of football is still felt, and his civil rights work paved the way for change, making him a beloved figure in both the sports world and beyond.
Pettis Norman leaves behind a remarkable legacy as a professional football player and a passionate advocate for civil rights. His dedication to equality, community, and leadership continues to serve as a beacon for all.
The Dallas Cowboys, his former teammates, and fans alike mourn the loss of a man who made a profound difference in the world both on and off the field.
